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Content. The term is dismissive, condescending and reductionary. By definition, content is material confined to a container. We believe content is the driving force behind technology and the internet. Why do we get online every day? We search, surf and ingest 'content' to be informed, educated, and enlightened. That should be the definition of content. Words, poetic or prosaic, fiction or non-fiction, that move us. This is what we strive for when we author content.
Our philosophy on content writing:
- Our content will be concise, articulate and human.
- We will never use AI to generate 'fluff' content for our customers.
- We will analyze and report for our customers, with accuracy and 'simplistic flair'.
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